Bracell is one of the largest specialty cellulose producers in the world. Bracell produces different grades of high-purity dissolving wood pulp, which are natural raw materials and key ingredients to a diverse range of everyday items from textiles, baby wipes and eyeglass frames, to soft ice-cream, sausage casings, pharmaceuticals, as well as industrial products such as high performance tire cords.
Bracell owns a plantation that grows eucalyptus trees on its 150,000 hectares of freehold land and its dissolving wood pulp production facilities in Brazil have an annual design production capacity of 485,000 metric tons.
Bracell focuses on two products: specialty grade DWP and rayon grade DWP. The focus on the specialty grade pulp market reduces exposure to market cyclicality as specialty grade pulp has a higher barrier of entry and a more stable and upward price trend.
Formerly known as Bracell Limited, it was listed on the Stock Exchange of Hong Kong in 2010. In December 2014, Bracell disposed of its viscose staple fiber business in China, to focus solely on its Brazilian dissolving wood pulp operations, transforming into a leading global pure-play specialty cellulose producer. Bracell has since achieved record production and sales of specialty-grade dissolving wood pulp. On 24 October 2016, Bracell announced the completion of a US$1.1 billion privatisation exercise. With its listing withdrawn from the Stock Exchange of Hong Kong, Bracell will be part of the Royal Golden Eagle (RGE)-managed group of companies.